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Documentation Index

Fetch the complete documentation index at: https://slatehq.com/docs/llms.txt

Use this file to discover all available pages before exploring further.

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What Citation Analysis Is

Citation Analysis tracks which websites and URLs AI platforms reference when they mention your brand or answer queries in your industry. It shows you exactly where AI systems are pulling information from and how your content compares to competitors. When an AI platform like ChatGPT or Google AI Overview generates a response, it often cites sources. Citation Analysis categorizes these sources and helps you understand your brand’s content presence across AI-generated answers.

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Why It Matters

AI platforms don’t just mention brands—they cite specific URLs as sources. Understanding citation patterns helps you:
  • Identify content gaps: See which topics competitors dominate with cited content
  • Optimize existing content: Understand which of your pages AI platforms trust and reference
  • Discover citation opportunities: Find external sites mentioning your brand that could be leveraged
  • Track competitor strategies: See which URLs competitors are getting cited for
  • Measure content authority: Understand how often AI platforms trust your owned content vs. third-party mentions
If your owned content isn’t being cited, you’re missing opportunities to control your brand narrative in AI-generated responses.

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Category Breakdown

The Category Breakdown section displays four cards showing how citations are distributed:

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My Pages

URLs owned by your brand. Direct citations to your website, blog, documentation, or other owned properties. When AI platforms cite your content, it indicates they trust your content as an authoritative source.

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Competitor Pages

URLs owned by your competitors. Direct citations to competitor websites, blogs, or content. Track which competitors are getting cited and for what topics.
Only competitors you’ve added in your Brandkit will be tracked. Add all relevant competitors in Brandkit settings to get complete data.

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Social Pages

Social links cited in your prompts. Citations from social platforms like LinkedIn, Twitter, Reddit, or Facebook. These show when AI platforms pull information from social discussions.

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Other Pages

Other pages cited in your prompts. External URLs that don’t fall into the above categories.

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Brand Mentions

Below the Category Breakdown, two cards track how external sites reference your brand:

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Pages mentioning my Brand

External sites that mentioned your brand. Third-party websites (news sites, review platforms, blogs) that wrote about your brand and were cited in AI responses. This shows your external brand coverage.

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Pages not mentioning my Brand

External URLs without your brand mentioned. Sources AI platforms cited to answer queries in your topic area, but they don’t reference your brand. These represent content gap opportunities where you could create content to compete.
The Citation Trends chart shows how your citations change over time. It displays three metrics:
  • Total Citations: All citations across all categories
  • Owned Citations: Citations to your owned pages
  • Mentioned Citations: Citations to pages that mention your brand
The chart requires multiple data points to display trends. Use longer date ranges (30 days or more) to see meaningful patterns.

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How to Use Citation Analysis

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Filter and Explore Citations

Use the filters at the top to narrow down your analysis: All Platforms: Filter by specific AI platforms (ChatGPT, Google Overview, Google AI Mode, Perplexity, Claude, Gemini). You can select multiple platforms. Topic: Focus on specific topics to understand citation trends for different query types. Date Range: Analyze citation trends over time:
  • Last 7 days
  • Last 30 days
  • Last 3 months
  • Last 6 months
  • Last year

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Review the Citations Table

The citations table shows domain-level data with these columns:
  • Citation: The domain name (expandable to see individual URLs)
  • Number of URLs: Count of unique URLs cited from this domain
  • Platform: Which AI platforms cited this domain
  • Appearance: Total number of times the domain was cited
Use the table filters:
  • Search: Find specific domains or URLs
  • Globe/Link toggle: Switch between domain view and individual URL view
  • All Categories: Filter by category (My Pages, Competitor Pages, Social Pages, Pages mentioning my Brand, Pages not mentioning my Brand)
  • Download Citation: Export citation data

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Expand Domain Details

Click the arrow next to any domain to see:
  • Specific URLs that were cited
  • Which platforms cited each URL
  • How many times each URL appeared

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What’s Next

Learn how to leverage citation data for content strategy:
  • Explore practical use cases and best practices
  • Set up scheduled prompts to track citations automatically
  • Create a content calendar based on citation gaps