Workflows Overview

Automate multi-step marketing tasks using connected blocks that handle everything from research to content generation to publishing.

What Are Workflows?

Workflows automate multi-step marketing tasks using connected building blocks.

Instead of switching between tools for keyword research, content briefs, and publishing, Slate combines them into one repeatable process you can run anytime.

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How Workflows Work

Every workflow uses blocks — each performs a specific task and passes data to the next step.

A basic workflow:

1. Input Block: Accepts user input (keyword or topic)
2. Google Search Block: Gathers top search results
3. LLM Block: Generates insights based on results
4. Output Block: Formats the final content or report

Each block executes in sequence. You can customize logic, prompts, and output formats at each step.

Build workflows from scratch or use pre-built templates for SEO, content marketing, or paid campaigns.

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Why Use Workflows

Workflows eliminate repetitive work across multiple tools.

Benefits:

• Automate repetitive marketing tasks
• Ensure consistent output quality
• Run research to publish flows in minutes
• Connect Slate with other tools via APIs

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Workflow Components

Component	Description	Example
Input Block	Defines workflow variables or user inputs	keyword, URL, topic
Step Blocks	Perform specific actions in sequence	Google Search, LLM, Text, API blocks
Output Block	Formats results as text, tables, or JSON	Blog outline, competitor analysis

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Ways to Run Workflows

1. Manual execution: Enter inputs and run directly in Slate
2. Bulk processing: Run across multiple inputs as rows in Sheets
3. Scheduled execution: Run workflows automatically on a one-time or recurring schedule

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Common Use Cases

SEO Research Find top-ranking pages, analyze content gaps, generate content outlines.

Ad Copy Generation Pull campaign data, create variations, format for upload.

AI Tracker Reports Fetch brand visibility data and create weekly performance summaries.

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What’s Next

Now that you understand workflows:

• Create your first workflow in Building Workflows
• Publish and manage versions in Workflow Versioning
• Automate runs in Scheduled Workflows
• Use workflows at scale in Sheets Overview