Google Search Console

Connect Google Search Console to Slate to power the Pages feature with organic search performance data.

The Google Search Console (GSC) integration brings your organic search performance data into Slate. It feeds into the Pages feature — a 360-degree view of your website’s pages that combines GSC metrics, Google Analytics traffic data, and AI citation data in one place.

Why connect Google Search Console to Slate?

Google Search Console holds your real organic search data — what queries drive traffic, which pages rank, and how positions change over time. Connecting GSC to Slate lets you see that data alongside Google Analytics and AI Tracker metrics in a single view, so you can identify underperforming pages and take action without switching between tools.

Prerequisites

• A Slate account with an active workspace
• A Google account with access to a verified Google Search Console property

Setup

Step 1: Connect Google Search Console in Slate

1. Open Slate and go to Administration > Integrations.
2. Find Google Search Console and click Connect.
3. Enter a name for the connection (e.g., “Company Website GSC”).
4. Click Connect. Slate redirects you to Google’s sign-in page.
5. Sign in with the Google account that has access to your Search Console property.
6. Grant Slate read-only access to your Search Console data.
7. After authorization, Google redirects you back to Slate. The connection appears as active.

Slate requests read-only access to your Search Console data. It cannot modify your site settings, sitemaps, or indexing status.

Step 2: Select your site

After connecting, select the GSC property (site) you want to work with. Slate loads all properties accessible to the connected Google account.

GSC properties can be either:

• Domain properties (e.g., sc-domain:example.com) — covers all subdomains and protocols
• URL-prefix properties (e.g., https://www.example.com/) — covers a specific URL prefix

Step 3: Configure page discovery

Choose which pages from your site Slate should track:

Method	Description
All pages	Track every page GSC reports data for
URL filter	Filter pages by URL pattern (contains, starts with, ends with, equals)
Conditions	Filter by metric thresholds (e.g., clicks > 50 AND position < 20)
Manual selection	Pick specific page URLs from a list

A preview panel shows which pages match your selection criteria before you save.

What it powers

Once connected, GSC data flows into the Pages feature. The following metrics become available for every tracked page:

Metric	Description
Clicks	Number of clicks from search results
Impressions	Number of times the page appeared in search results
CTR	Click-through rate (clicks / impressions)
Position	Average ranking position in search results

Each metric includes a delta value showing the change compared to the previous period.

Combined with Google Analytics (sessions, users, engagement time) and AI Tracker data (citations, citation rate), these metrics give you a complete picture of every page’s performance across organic search, site traffic, and AI visibility.

For a full guide on using this data, see Pages.

Use cases

Spot underperforming pages

Filter Pages by high impressions but low CTR to find pages that appear in search results but fail to attract clicks. These are candidates for title tag and meta description improvements.

Track ranking changes

Sort Pages by position delta to see which pages gained or lost rankings over a period. Catch drops early before they impact traffic.

Identify content refresh candidates

Filter for pages with declining clicks or falling positions. Use this list to prioritize which content to update or rewrite first.

Compare organic search and AI visibility

View GSC metrics alongside AI Tracker citation data for the same pages. Spot pages that rank well in traditional search but are not cited by AI platforms — or vice versa.

Monitor SEO performance over time

Use the date range picker in Pages to compare metrics across periods. Export page data to Google Sheets for trend tracking and reporting.

Prioritize by combined metrics

Filter Pages using conditions across all three data sources. For example, find pages with high organic traffic (GSC) but low engagement time (GA4) and no AI citations — pages that attract visitors but may need content improvements.

Managing connections

View connections

Go to Administration > Integrations to see all your GSC connections and their status.

Re-authenticate

If your Google authorization expires or is revoked:

1. Open the connection in Slate under Administration > Integrations.
2. Click Reconnect.
3. Sign in with your Google account and grant access again.

Slate automatically refreshes access tokens in the background. Manual re-authentication is only needed if you revoke access from your Google account settings.

Remove a connection

Delete a connection from Administration > Integrations. Pages tracking that depends on the connection will stop updating until a new connection is configured.

Troubleshooting

Issue	Cause	Solution
No sites listed after connecting	Google account lacks GSC access	Verify you have at least one verified property in Google Search Console
Connection fails during OAuth	Pop-ups blocked or network issue	Allow pop-ups for Slate and try again
”Permission denied” errors	Google access revoked	Re-authenticate the connection in Slate
Empty performance data	Site is new or has no search traffic	GSC needs time to collect data for new or low-traffic sites
Pages not appearing in tracking	Page discovery filter too narrow	Adjust the URL filter or switch to “All pages”
Metrics seem delayed	GSC data has a 2–3 day processing delay	This is a Google limitation — recent days may show incomplete data

What’s next

• Pages — see how GSC data combines with GA4 and AI Tracker in the Pages view
• Keyword Tracker — track rank for the keywords your GSC connection surfaces
• Semrush Integration — enrich your SEO analysis with keyword and competitor data
• Google Sheets Integration — export page data to spreadsheets